Sometimes, events in your life changes your plan. That was the case for my friend, Dr. Charles Runnels — trained as an attorney, working for an oil company, a former Navy pilot — he wound up impacting thousands of young lives. Today’s PROJECT DISTINCT is about his story — and how it can inspire all of us to make a difference.
The Wall St. Journal reports that Gillette is bleeding marketshare and losing out to competitors like Dollar Shave Club. How does such an iconic company — with a terrific product — get so thoroughly disrupted? That’s the topic of today’s PROJECT DISTINCT, where Scott McKain reveals it’s not just about price. Discover the secret for denying disruption —
A story without a heroic and powerful ending will fail to engage the audience — they will neither remember nor recommend you! Today’s PROJECT DISTINCT (from the road in Phoenix) examines why your ending is important — and how to enhance every story that you tell!
Today’s PROJECT DISTINCT continues our examination of how we can tell OUR stories in a dynamic and distinctive manner. Act Two of the compelling business story is known by many names: “raising the stakes,” “confrontation,” or “rising action” ? Scott calls it “our search for resolution.” No matter how it’s known, having an Act Two that makes your story more compelling is critical to making it persuasive.
We’ve all heard that “whoever tells the best story?wins!” Yet few of us have really examined how we can tell OUR stories in a more compelling and distinctive manner. Today’s PROJECT DISTINCT focuses upon what Scott McKain believes is the most missing element in business storytelling: an Act One that creates tension?and that moves YOUR audience to become emotionally engaged with what happens next.
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