Today’s PROJECT DISTINCT continues our examination of how we can tell OUR stories in a dynamic and distinctive manner. Act Two of the compelling business story is known by many names: “raising the stakes,” “confrontation,” or “rising action” ? Scott calls it “our search for resolution.” No matter how it’s known, having an Act Two that makes your story more compelling is critical to making it persuasive.
We’ve all heard that “whoever tells the best story?wins!” Yet few of us have really examined how we can tell OUR stories in a more compelling and distinctive manner. Today’s PROJECT DISTINCT focuses upon what Scott McKain believes is the most missing element in business storytelling: an Act One that creates tension?and that moves YOUR audience to become emotionally engaged with what happens next.
With so many changes in the marketplace — particularly in generational shifts and technology advancements — what worked for you as a manager a short while ago may not be the best approach today. Here are six steps to help you improve your management stye as you lead your team to distinction!
Watching the Discovery Channel in his hotel room, Scott McKain noticed an aspect of anxiety that is true in business and in all aspects of life ? and that requires a conscious choice on our part in order to deal with the issue. This episode will also list a few helpful hints of what to do when you’re feeling a bit anxious as you grow your business and career.
Your goal in business should not be disruption ? because “distinction” is an infinitely superior choice. In this episode, Scott McKain explains why creating distinction is the ULTIMATE disruption in every marketplace.
From a waiter on Valentine’s Day to a cab driver, first impressions set the tone of the customer experience ? and, whether you know it or not, critical clues about your ability to create distinction. That’s the topic from Scott McKain on today’s Project Distinct!
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