S2 E467: Encore Episode – Why the CEO must be the chief customer experience officer in any organization

In any organization, EVERYONE is responsible for the customer experience.  However, the latest evidence clearly shows that it is of such great importance that the CEO — even the Board of Directors — must consider it as “job #1.” On today’s PROJECT DISTINCT, Scott McKain provides the evidence and reasoning behind why delivering an “Ultimate Customer Experience ®” is the single most important thing any business does, regardless of its size or number of employees.