S2 E475: Encore Episode – It’s not about you — and how to make sure the customer knows it’s about them!It’s not about you — and how to make sure the customer knows it’s about them!

When you make your conversations with customers and colleagues about them, you grow loyalty and expand your leadership abilities. In today’s episode, Scott McKain explains why this is such a critical factor — and gives you specific tactics to make this concept work for you.