You can’t be distinctive unless you’re delivering an Ultimate Customer Experience ® to those who are doing business with you.  In today’s PROJECT DISTINCT, recorded from Hong Kong, Scott McKain (whose company owns the Federally registered trademark on the term “Ultimate Customer Experience”) reveals the initial steps required to get started. It’s an important topic for every professional because it gets you closer to your customer so you can enhance retention and referrals. A vital message is waiting for you in today’s episode!