2 Seasons

All Episodes

Season 2 | Episode 1

with Scott McKain

Welcome to Season 2 of PROJECT DISTINCT podcast! 

Season 2, Episode 1    |    09:13 min

Most Recent Podcasts:

S2 E428: Encore Episode – Clarity is difficult!

It’s hard to think of a differentiated or distinctive organization — or professional — who is what Zig Ziglar called a “wandering generality.”  In other words, one of the first steps you must take to stand out from your competition is a focus on what sets you apart.  It’s having CLARITY on who you are and what you mean to customers.  On today’s PROJECT DISTINCT, Scott McKain will help us understand the importance of clarity and how to attain it.

S2 E427: Encore Episode – More on handling the price objection

After yesterday’s PROJECT DISTINCT, it’s obvious that listeners wanted more info on dealing with price objections in these competitive times. Today, Scott McKain offers more ideas and strategies on how to deal with customers who insist they can buy it cheaper than what you and your organization are offering.

S2 E426: Encore Episode – Handling the “I can buy it cheaper” price objection

At yesterday’s seminar in Tasmania, a participant asked Scott McKain what they should do when a competitor says, “Go out and get the best prices and I’ll beat anything by $500.” Handling the price objection is never easy — but, we can improve our averages in closing. Understanding the important role that distinction plays in getting customers to spend more is absolutely critical — and the topic of today’s PROJECT DISTINCT.

S2 E425: Encore Episode – Examples of how companies deliver great customer experiences

No employee — or the organization they work for — starts a day thinking, “Another chance to deliver lousy service to our customers!” However, many do. Today’s PROJECT DISTINCT takes a look at several organizations in varied industries and examines the specific steps they take to deliver distinctive service. And, NONE of these are expensive — they’re all steps YOU can take, no matter what you do!

S2 E424: Encore Episode – The sad standard of satisfaction

Why is it that we accept “satisfaction” as success in customer relationships — yet, we find it so average in our personal ones?  In part, Scott McKain suggests on today’s PROJECT DISTINCT, because we are unwilling to drill more deeply into the negative aspects that have eroded our customer’s enthusiasm. We must eliminate the points of friction that prevent our customers from receiving an Ultimate Customer Experience®!

Join for FREE!

DISTINCTION NATION

As a member, you gain immediate access to Scott McKain’s free content to help you stand out from your competition personally and professionally.