2 Seasons
All Episodes
Season 2 | Episode 1
with Scott McKain
Welcome to Season 2 of PROJECT DISTINCT podcast!
Season 2, Episode 1 | 09:13 min
Most Recent Podcasts:
Episode 508: Encore Episode – As times change, people change…
Continuing with our series that unveils the new book, “ALL Business is STILL Show Business!” we examine an overlooked phenomenon that impacts our businesses, customers, and markets – as times change, the people who are our customers as changing, too. Scott McKain examines how the entertainment industry has impacted customer expectations and choices on today’s PROJECT DISTINCT!
Episode 507: Encore Episode – The three critical words to create a customer experience…
Wednesday at DFW Airport, Scott McKain witnessed a classic example of an irate customer. Unfortunately, the business that created the dissatisfied customer didn’t know the three critical words you must consider in order to deliver an experience so compelling that your customer’s loyalty becomes assured.
Episode 506: Encore Episode – Differentiation Destroyer #3: Familiarity breeds complacency
Episode 505: Encore Episode – Differentiation Destroyer #2: Change that creates competition
Episode 504: Encore Episode – The first “Destroyer of Differentiation” — Copycat Competition and Incremental Advancement
Episode 503: Encore Episode – How to tell a distinctive and compelling story: ACT THREE
Episode 502: Encore Episode – How to tell a distinctive and compelling story: Act Two
Today’s PROJECT DISTINCT continues our examination of how we can tell OUR stories in a dynamic and distinctive manner. Act Two of the compelling business story is known by many names: “raising the stakes,” “confrontation,” or “rising action” – Scott calls it “our search for resolution.” No matter how it’s known, having an Act Two that makes your story more compelling is critical to making it persuasive.
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