According to a major study by Salesforce Research, almost 70% of customers say they have higher expectations of organizations like yours — and professionals like YOU — in today’s marketplace than ever before. Problem is, they also feel that OVER HALF of all organizations fail to deliver on their promises. Here’s the latest data and info on customers — and why it’s important — and what you need to do about it — on today’s PROJECT DISTINCT.

You can’t create distinction or deliver ultimate experiences to your customers if you’re constantly feeling burned out and uninspired. In today’s 24/7, fast-paced, global marketplace, it’s easier than ever to have severe burnout sneak up on us and knock us for a loop. If you’re a highly driven achiever, it’s surprising how suddenly you can have feelings of fatigue, detachment, and pessimism. On today’s PROJECT DISTINCT, Scott McKain will help you identify if you’re potentially burning out — and what you need to do about it.

In a previous episode of PROJECT DISTINCT, Scott McKain discussed the challenge he faced with an overbearing customer survey. Today, he highlights an article from Harvard Business Review and expands on an important concept: talking with and listening to your customers will produce greater insight for you than merely asking them to complete a survey. So…why don’t more leaders do it?

With all of the celebration about the 50th anniversary of the landing on the moon, Scott McKain started wondering, “Why have we been able to put humans on the moon — yet, it seems impossible for humans to consistently receive an ‘Ultimate Customer Experience ®?'” On today’s PROJECT DISTINCT, Scott will reveal the five reasons the moon mission succeeded, but our efforts at the customer experience often fall short.

If you’re holding off on expressing appreciation to a customer, colleague, or someone in your personal life…today’s PROJECT DISTINCT has news for YOU! In the midst of a bad day, Scott McKain received a short message from a loyal listener. It not only changed his day — it inspired him to discover the latest research on what expressed appreciation means to BOTH the recipient and the sender. Today’s podcast is an episode you should not miss!

Based on a visit to a famed California restaurant, Scott McKain asks us to consider what the “Ultimate Customer Experience ®” is for our respective businesses. On today’s PROJECT DISTINCT, he’ll outline why it’s important — and the specific steps to get started in delivering it!

If I don’t trust you, why would I want to do business with you?  If I don’t trust you, why would I want to work with you? Yet, we often find that creating and sustaining trust is woefully lacking in many organizations — and from those who lead them, as well. On today’s PROJECT DISTINCT, Scott McKain discusses the critical factor of trust. And, he will provide a couple of terrific resources where you can discover more about what you can do to enhance the trust that your internal and external customers have with you and your organization.

Resources that Scott refers to in this episode:

Trust Across America: https://www.trustacrossamerica.com

FreshDesk post: https://freshdesk.com/customer-service-training/build-customer-trust-blog/