Often, we rely on our instincts — our “gut feel” — to tell us if someone is the right fit on our team. Research, however, suggests that might be the cause of having employees who are disengaged and undermotivated. On today’s PROJECT DISTINCT, Scott McKain explores why that is the case — and what you should do to improve your ability to hire the “right” person for your next opening.
Continuing with our series that unveils the new book, “ALL Business is STILL Show Business!” we examine an overlooked phenomenon that impacts our businesses, customers, and markets – as times change, the people who are our customers as changing, too. Scott McKain examines how the entertainment industry has impacted customer expectations and choices on today’s PROJECT DISTINCT!
Wednesday at DFW Airport, Scott McKain witnessed a classic example of an irate customer. Unfortunately, the business that created the dissatisfied customer didn’t know the three critical words you must consider in order to deliver an experience so compelling that your customer’s loyalty becomes assured.