Jun 26, 2020 | Season 2
When we read constant complaints about the preferential treatment and privilege that some receive — and how opposed to it that the general public seems to be — it begs an important question: Should some customers get preferential treatment over others? On today’s PROJECT DISTINCT, you’ll learn where Scott McKain stands on the issue, and why you should be teaching your team to treat customers wonderfully…but differently.
Jun 25, 2020 | Season 2
Scott McKain’s blog post this week about challenges — and how we prepare and respond to them, both personally and professionally — received such terrific feedback that he decided to make it into today’s PROJECT DISTINCT podcast. Get ready for a thought provoking and inspiring few minutes that may help you with the challenges that CAN happen to us.
Jun 24, 2020 | Season 2
You want to be certain your team or organization delivers on its promises — and that’s a good thing. But, what if — in your effort to succeed — you end up being too controlling of your team and micromanaging. Scott McKain knows the problem — he admits he has been guilty of it! On today’s PROJECT DISTINCT, Scott looks at what the dangers are of micromanagement — and how to break yourself of this habit for the benefit of you and your colleagues.
Here’s the link to the blog post that Scott references in today’s program: https://www.feedough.com/micromanagement/
Jun 22, 2020 | Season 2
Imagine kickoff at one of this weekend’s NFL games with no yardage markers on the field or goal lines over which to score. How excited would you be to cheer your team if you didn’t know how they could win the game? So, why do we fail to onboard customers into our loyalty programs — then wonder why they aren’t more engaged when we haven’t taught them how to win at our game? Based on new and insightful research from Brierley + Partners, today’s PROJECT DISTINCT reveals why you need to consider developing a video game-like tutorial for your loyalty program.
Here is the link to the post cited in the podcast.
Jun 21, 2020 | Season 2
We are all pretty decent at saying “thank you” when someone buys our products or services. Yet, to stand out from the competition, we must take a unique approach. On today’s PROJECT DISTINCT, Scott McKain provides two specific times we can say thanks to customers that most organizations and professionals overlook.
Jun 19, 2020 | Season 2
Too often it seems with think of winning as some kind of Super Bowl-esque moment where we get to spike the ball, bask in the adoration of cheering customers and colleagues, and raise a trophy towards the heavens. However, we know in business that real life isn’t like that at all. That’s why significant leaders need to consider the importance of small wins to build the team’s momentum and grow the confidence of your team members. On today’s PROJECT DISTINCT, Scott McKain discusses the importance of the small win — and provides an example of how we can model and deliver that for ourselves and our organizations.
