Today’s PROJECT DISTINCT continues our examination of how we can tell OUR stories in a dynamic and distinctive manner. Act Two of the compelling business story is known by many names: “raising the stakes,” “confrontation,” or “rising action” – Scott calls it “our search for resolution.” No matter how it’s known, having an Act Two that makes your story more compelling is critical to making it persuasive.
As Las Vegas casinos begin to charge for valet parking – and set minimums on how much you play the slots before you can have a free drink – they’re eliminating services that (rightly or wrongly) customers have come to EXPECT. You cannot grow customer loyalty by eliminating or charging for elements of the experience that you’ve traditionally provided as part of the essence of doing business. On today’s new PROJECT DISTINCT, Scott McKain reveals the single most overlooked aspect of your business’s bottom line!
Recent studies have revealed the world’s toughest jobs, and on today’s PROJECT DISTINCT, Scott McKain will present that list. He’ll also offer up an additional one as his choice for “world’s toughest job” in this globally competitive, instant gratification environment. Could it be YOUR job that’s the toughest?
According to a vice president of the world-renown research firm, Gartner, there are five disciplines that every leader needs to employ to create the future that you and your organization desires. On today’s PROJECT DISTINCT, Scott McKain reveals those choices – and how centuries of research on leadership provides insights that are still relevant in today’s hyper-competitive marketplace.