From a one-person business to an organizational behemoth, every company has a “culture.” A recent story about Amazon leads Scott McKain to provide his insights on how a distinctive culture internally creates distinctive experiences for customers externally.
Continuing with our series that unveils the new book, “ALL Business is STILL Show Business!” we examine an overlooked phenomenon that impacts our businesses, customers, and markets – as times change, the people who are our customers as changing, too. Scott McKain examines how the entertainment industry has impacted customer expectations and choices on today’s PROJECT DISTINCT!
You are plotting your course for the future of your career or your business – which tool is better for you: map or compass? On today’s PROJECT DISTINCT, Scott McKain reveals the surprising answer, based upon research at MIT’s Media Lab – and demonstrates how it perfectly aligns with the principles of “ALL Business is Show Business.”
In today’s world, we want leaders and professionals who “know where they’re going” – who are decisive and have vision. Yet, as rapidly as the world is changing?how can you always make the right choices or head the right direction? It begs the important question that Scott McKain asks on today’s PROJECT DISTINCT: When was the last time that you changed your mind? It’s a critical point to consider!