Virtuoso performer and speaker Mike Rayburn recently asked his followers to consider a VERY challenging question. It’s a question that will challenge you when you ask it of yourself — and one that you may not have the fortitude to pose to your customers. Yet, as we discuss on today’s PROJECT DISTINCT, it’s one that may transform your business — and, maybe, even your life.
To celebrate hitting #1 on Amazon.com’s charts for ebooks on small business, customer relations, AND marketing & sales — here’s an excerpt from the upcoming release of the audiobook version of “ALL Business is STILL Show Business! Today’s PROJECT DISTINCT covers pacing and focus — two important elements required for success in show business — and YOUR business!
Increased competition, changing product lines, shifting customer preferences, price sensitivity — sound like your business? It describes many — and it applies specifically to grocery stores. On today’s PROJECT DISTINCT, Scott McKain first speaks to the controversy from yesterday’s segment about hiriing new employees — then outlines why grocery retailers (and your business) must consider more than products to keep and grow their customer base.
Most businesses think of the economic value that they create for customers – and ascertain what price establishes the best opportunity to turn that value into a sale. The problem is that in today’s world, customers are using more than one currency. The critical aspect is that one – money – is a renewable resource; the other is not. That’s the subject of today’s PROJECT DISTINCT.