Almost every company I’m working with wants to grow their market share — and that’s a worthy endeavor.
However, it’s not the right place to start.
- No one is BUYING from you if they aren’t THINKING about you!
In other words…MINDSHARE precedes MARKETSHARE.
If you want to grow your business…get your target market thinking about your points of distinction.
- If you don’t have distinctive aspects…guess what YOU need to be thinking about?