Create Distinction in Sales and Customer Service

Here’s the first of a new series of our audio blog on distinction as a tool to enhance sales and improve customer service.

  • This is something I’m going to develop over the next few weeks — it’s a series of five-minute audio programs of ideas you can download — and listen to while you drive or walk.

Please let me know what you think — and what you’d like me to address on future episodes!

Listen to internet radio with scottmckain on BlogTalkRadio

 

“Exceeding expectations” is a stupid statement

On my other blog — McKain Viewpoint — I describe my treatment at St. Rose Hospital in Henderson, Nevada this past weekend.

Upon searching the St. Rose website, I discovered what they proclaim as their “Mission, Vision, and Values.”  Here is one of their “values”:

  • “Excellence: Exceeding expectations through team work and innovation.”
  • In addition, I also read: “Our Vision: A vibrant, national healthcare system known for service…”

Yet, as you will read — my experience with them was dramatically different — and infinitely inferior!

  • Here’s the problem — it’s easy to say “exceeding expectations.”  It’s so easy for any organization to say…that it’s dumb for you to state.

Do you REALLY know what I’m expecting?  How do you know?

And, if YOU don’t perform at the level that you advertise, I am terribly disappointed.

In other words, most businesses SAY they seek to “exceed expectations” — but, haven’t a clue what those expectations are…and the specific steps they need to take to perform at that level.

It’s easy to say you will be “known for service”…and, let me tell you, I won’t forget the service I received…and, I will help you become even better known for the service you provided.

Because, it was terrible.