- The average business hopes to get the customer thinking about their products and services.
- The distinctive business helps and compels a customer to think for herself about solutions, using their products and services.
If you don’t see the difference…it will be hard for you to make a difference.
To paraphrase Yeats, a conversation with others is rhetoric. A conversation with yourself is poetry.
Look at those professionals who sell distinctively…or serve their customers uniquely. Consider those organizations that remarkably, exceptionally create a peculiar, intense…and wonderful…bond with their customers.
In a way…it’s not only a business being profitable…it’s a business becoming poetry.
No wonder so few achieve that extraordinary standard. Will you?
